Multi-platform Content - what are the business models?
Fri 12 Nov 2010 16:00 GMT
In a short space of time, viewers have splintered into many different groups. The nature of content has evolved as have the corresponding viewing habits of the consumer, driven by fast moving technological advances. In this session we explore the key strategies for success in the evolving multi-platform landscape, primarily how to drive revenue across each platform and how to make full use of the content available.
The session will address:
- How different platforms can benefit from varying subscription models
- How to use traditional media to drive and complement multi-platform content
- Which content is most lucrative and what are consumers most comfortable paying for
- Increasing ARPU and reducing churn