The Future of Game Advertising

Thu 28 Jan 2010 5pm GMT, 12pm EDT, 9am PDT

The growth in gaming looks set to carry on, and brands and advertisers will continue to explore the opportunities that exist to engage with this audience. The ever increasing functionality of mobile devices and wider availability of mobile connectivity is creating even more opportunity. What has become apparent is that brands can engage with this audience but must not invade what the consumer perceives to be their ‘personal digital space’.

Talk of next ‘stage’ in-game advertising includes possibilities such as dynamic music streaming dependant on a gamer’s preferences, incentivised in-game challenges with real-world prizes and even in-game transactions where a gamer can buy in-game and in the real world simultaneously.

The potential is enormous and it seems almost inevitable that leading brands must develop a truly multimedia presence to win in the modern age.

Speakers: Ed Bartlett, Co-Founder & Vice President Europe, IGA Worldwide

Speakers

Ed Bartlett, Vice President Europe, IGA Worldwide