In-World Advertising

Fri 6 Nov 2009 4pm GMT, 12pm EDT, 9am PDT

Virtual worlds give brands the opportunity to change the way they engage with their customers. Through storytelling and compelling online experiences, brands can change the dynamic and build an ‘interaction with’ rather than ‘advertising at’ relationship with their audience.

This session will consider:

• What is working now in virtual worlds?
• Are there any real risks to a brand exposed in a virtual world?
• The logistics of an in-world presence
• Are virtual world retail outlets successful?
• What is the long-term potential of in-world advertising?

Speakers: Reuben Steiger, CEO, Millions of Us