In-game Advertising Case Study - Puma in Football Superstars
Wed 4 Nov 2009 5pm GMT, 12pm EDT, 9am PDT
In this session we see how IGA Worldwide integrated Puma into Football Superstars, enriching the game and making the brand an important part of the game storyline.
Join this session to learn how Puma managed to dominate the gaming environment, improve playability and deliver tangible brand benefits.
Speakers
James Salins, Sales Director, IGA Worldwide
James started his advertising career in the far eastern outpost of Hong Kong. There he gained a grounding in above the line advertising and production with Dentsu Y&R. He then moved to Dubai where the lure of tax free income and endless sunshine was hard to resist. He spent a couple of hectic years working on the Toyota/ Lexus and Ikea accounts within the largest Ad agency in the region. The house of mouse came calling while he was at the agency and James moved to Disney who had just set-up in the Gulf region. As a big movie fan James was thrilled to help launch and grow Buena Vista Home Entertainment into the various Gulf territories.
When James finally succumbed and moved back to Blighty, he joined a start-up company called Boomerang Media. A pioneering company in the experiential and poster market, he was a shareholder and head of agency sales for a number of years. Within that time Boomerang became a major player within the following spheres: Health Clubs, Cinemas, Bars, Universities and Schools.
By the early part of the noughties Digital out of home was beginning to establish itself. James moved to Avanti Screenmedia in 2004 as Head of Sales. He oversaw the expansion of the shopping mall digital screen network and bar screen network and a number of successful retail digital screen offerings.
In late 2008 IGA came knocking. Having flirted with moving to a more traditional on-line company on a few occasions but not taken the plunge, IGA and In-Game advertising seemed the ideal mix of forward thinking media proposition and emerging platform. Since his time at IGA he has been instrumental in reviewing and building the in-game offering to agencies and clients alike. He has taken a very active role educating both digital departments and planning teams as to how and why gaming should form part of a media schedule. James has also been active in speaking about In-Game at the likes of Adtech and various IAB forums.