Demographics, facts and figures
Wed 7 Oct 2009 5pm GMT, 12pm EDT, 9am PDT
In-game advertising has generated much discussion in recent years – how to accurately quantify tangible results, the gamer’s response, logistics of integration – all issues associated with a comparatively new medium. However, in-game advertising has always remained attractive by offering access to an increasingly hard to reach youth market. In this session we ask whether these widely held demographic perceptions hold true, especially with the advent of family oriented consoles.
The session will also answer the business critical questions that determine whether an in-game ad campaign may benefit your business.
- An introduction to in-game advertising
- Does the reality live-up to the hype?
- Who is playing and is this demographic shifting?
- How do we measure the results?
- Are new family oriented consoles and games creating a noticeably broader gaming demographic?
- Can in-game advertising damage a brand?
- Can in-game advertising compete with traditional mediums and become part of the mainstream?
Speakers: Dino Mytides, Director, New Media, Interpret LLC
Speakers
Dino Mytides, VP, Strategy & Analysis, Interpret
Dino Mytides, Vice President, has spent most of his research career in the advertising and media field. He has worked with many blue chip clients to help them size the potential opportunity for their products and identify target audiences. The past 7+ years his focus has been on the study of how consumers’ behaviour with new and emerging media impact purchase decisions. Since starting at Interpret, Dino has worked with advertisers, agencies, in-game and digital ad networks to develop viable ad-effectiveness metrics and industry norms. Dino has also worked closely with the Interactive Advertising Bureau focusing his attention on their Games, Mobile, and Streaming Video Committees to further develop the industry standards for ad-effectiveness testing. Dino holds a BA in Psychology from The City University of New York at Queens College.