IPTV Advertising - what are the options?
Thu 21 Oct 2010 16:00 GMT
Broadband video advertising is becoming increasingly important as broadcasters distribute an ever higher volume of their premium content on the web. As media buyers struggle to deliver an ROI from traditional broadcast advertising, the significance of IPTV advertising will inevitably grow. This session addresses how IPTV can make money from advertising, and considers the choices available.
- What current deployments already exist and which drive the most revenue?
- Is targeted advertising realistic?
- Where does advertising fit with the PVR and on-demand?
- How aware are advertisers of all the opportunities offered by IPTV?
- Where we will be in 2 years