Future Media Webinar Series
The broadcast industry is an uncertain place to be - opportunities abound but the impact of the economic downturn, the increasing segmentation of advertising revenue, and the rapid advance of new platforms, have the potential to make or break companies. However, one thing has remained a constant - new technology is no substitute for great content. This webinar series considers the changes and opportunites in the multi-platform world.
The Future Media Webinar Series will look at:
- The current state of the industry
- Why a downturn can be viewed as a positive and entertainment\'s ability to provide escapism
- Techniques for delivering multi-platform content and ensuring maximum revenue
- Where advertisers should be spending their budgets in a non-linear world
1. Delivering Live and On-Demand Broadband Video
Date: 7 Oct 2010
Time: 16:00 GMT
The growth in telco TV looks set to continue its impressive rise with one report claiming that subscribers globally will have tripled to over 70 million by 2012. The operators, telcos and channels all face various challenges in order to maximize the potential of these services. Notably, consumers have enjoyed a consistently high quality service in the years of analogue, and won't tolerate drop-outs or breaks in transmission.
This webinar addresses both the technical issues associated with delivering a consistent and high quality broadband video service, and insights into best practice in service delivery.
Attend this webinar to learn:
- The fundamentals of delivering a broadband video service
- How to ensure that quality of service is maintained throughout
- How to manage the distribution of content without global rights
2. IPTV Advertising - what are the options?
Date: 21 Oct 2010
Time: 16:00 GMT
Broadband video advertising is becoming increasingly important as broadcasters distribute an ever higher volume of their premium content on the web. As media buyers struggle to deliver an ROI from traditional broadcast advertising, the significance of IPTV advertising will inevitably grow. This session addresses how IPTV can make money from advertising, and considers the choices available.
- What current deployments already exist and which drive the most revenue?
- Is targeted advertising realistic?
- Where does advertising fit with the PVR and on-demand?
- How aware are advertisers of all the opportunities offered by IPTV?
- Where we will be in 2 years
3. Multi-platform Content - what are the business models?
Date: 12 Nov 2010
Time: 16:00 GMT
In a short space of time, viewers have splintered into many different groups. The nature of content has evolved as have the corresponding viewing habits of the consumer, driven by fast moving technological advances. In this session we explore the key strategies for success in the evolving multi-platform landscape, primarily how to drive revenue across each platform and how to make full use of the content available.
The session will address:
- How different platforms can benefit from varying subscription models
- How to use traditional media to drive and complement multi-platform content
- Which content is most lucrative and what are consumers most comfortable paying for
- Increasing ARPU and reducing churn
4. Protecting the Value of Premium Content
Date: 25 Nov 2010
Time: TBC
As technological advances create a world of ubiquitous content on multiple platforms, solutions to secure that content and protect its value remain at the forefront of discussion.
In this session we will consider the latest solutions available to broadcasters and content owners to control access and ensure maximum return on digital assets.
5. The Potential of Interactivity
Date: 3 Dec 2010
Time: TBC
Quality of experience has become a key service differentiator in a world where cable, satellite and IPTV are providing comparable offerings. Arguably, after a number of false dawns, interactive services are emerging as a key service enhancement to engage an increasingly participative audience.
As well as asking what is understood by interactivity in the age of YouTube and social networking, this webinar will demonstrate how to:
- Drive additional revenue with interactive services
- Increase stickiness and reduce churn with engaging interactive applications
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