Welcome to the MarketKey In-game Advertising
Webinar Series, October 2009

Video gaming has enjoyed a sustained period of impressive growth, and as technology develops and online functionality creates a new world of gaming interaction, the industry looks set to maintain its position as one of the fastest growing entertainment sectors, in spite of challenging economic times. Video games and brands have been collaborating for decades with product placements and hardwired signage in games, but the evolution of the web has created new opportunities through live dynamic ads, virtual worlds and brand interaction.

This programme of webinars brings together thought leaders, industry commentators and analysts, and the leading solution providers to consider where we are with in-game advertising, how and when it will fulfil its potential and to ask what the future holds.

This Webinar Series will consider:

Does the reality live up to the hype?
Specific case studies demonstrating successful integration of ads into games
The facts and figures - who's playing?
How in-game advertising can be used to enhance the game, and not detract from the gamer experience
How dynamic ads have created huge opportunities
Whether in-game advertising can compete with traditional advertising mediums
Executive perceptions of in-game advertising
The growing potential of virtual worlds
The gaming spectrum — it's not all just Halo and GTA — the potential of advergames and casual games

Attendance is FREE, but places are limited — register here early to avoid disappointment.