MarketKey, the b2b webinar company, has announced the launch of the In-game Advertising Webinar Series, commencing on October 7th. The event consists of 7 sessions and is free to attend, although spaces are limited so register now to ensure your place.

Game advertising has existed for decades but in recent years has evolved into a powerful marketing tool. This webinar series considers the potential of games as a medium to reach customers and looks at what has worked, what the pitfalls are and considers how companies can benefit from a game presence. The program brings together thought leaders, industry commentators and analysts, as well as the leading solution providers.

The seven sessions are:

1. Demographics, facts and figures – an introduction to the gaming market and in-game advertising
2. Player engagement – they may be playing the game but are they seeing the ad?
3. In-game advertising case study 1
4. In-game advertising case study 1
5. In World Advertising – the potential of virtual worlds for brands and advertisers
6. Advergames and casual games – the power of bespoke branded games
7. The Future of Game Advertising – where will we be in 2 years from now and how will brands develop their multimedia presence?

In association with: